Reaching Out to Today’s Youth

by Brina Jablonski

A major issue in the twenty-first century is the lack of youth involvement in climate change discussion. The members of today’s youth are the future leaders of tomorrow. If they have no interest or understanding of the severe climate problems at hand then they will never take the initiative to make a change. Senebel et al. (2014) explain how people tend to honor set goals, pay close attention to what their peers are doing, and are strongly persuaded by people they like. Thus they concluded that social media is the most effective form of persuasion and communication with the public. With the use of digital media, information will be able to reach many, diverse populations as well as shift social norms, and reduce climate change. The article analyzed the results of a test designed to understand how social media can help encourage today’s current youth to play an active role in preventing further climate change through energy reduction. Continue reading