Yale Attempts to Produce Environmentally Conscience Graduates

by Margaret Loncki

Administrators at Yale University strongly believe that something needs to be done about imminent threats it faces as a result of climate change. Rachelle Dejong, a research associate at the National Organization of scholars, describes the importance of behavioral manipulation and social psychology in changing the behavior of college students. Yale administrators believe that appealing to one’s moral side is not enough to change student’s behavior in the long run. Instead, students must want to engage in sustainable behavior rather than being forced into it. When forced to make these changes, resulting behavior appears to be temporary rather than the long lasting changes that Yale hopes to produce. Continue reading