by Juana Granados
With the increase of greenhouse gas production every year and the growth of industrialized animal production, climate change mitigation in Western countries has become overly expensive. The world population continues to grow as farms resort to animal production increase because it provides the most income. Bread, once the protein of the west, has now been replaced by high demands of meat, the new protein. De Boer (2012) argues that climate change mitigation costs can be reduced by as much as 50% in 2050 if people choose at least one meal without meat weekly. The objective of de Boer’s study was to see how consumers respond to eating less meat in the hopes of improving climate change mitigation.